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July 30, 2008

What we learned from Cuil

I for one, and am probably one of the few, who feels badly for the PR people (and engineers) behind the launch of Cuil.  After all, who didn't see Young Frankenstein?  FRANK-EN-SHTEIN.  Yeah, you pronounced it correctly.  Am I wrong?  Was I the only one who witnessed the gang up on Cuil crowd mentality.  Everybody chimed in, me too (it will probably help my Google ranking).  SO, as you sit in your laboratory thinking that you and your Igors have flipped every switch, remember what goes around, comes around.  And, with that said, let's highlight some of the more entertaining, if not educative postings and articles surrounding the rise and fall (down the stairs) life of Cuil.


Gotta start at the source, for reference purposes:

Cuil (pronounced COOL)
http://www.cuil.com/info/

Mark Logic CEO Blog on Cuil VS. SearchMe
http://marklogic.blogspot.com/2008/07/cuil-vs-searchme-plus-rant-on-powerset.html

TechWag on privacy issues
http://techwag.com/index.php/2008/07/30/google-and-cuil-lessons-to-be-learned-here/

MarketingHackz on marketing strategy (or lack thereof)
http://marketinghackz.com/cuils-marketing-strategy-not-so-cool/

Admedian - quotes from Kevin Ryan from ad:tech, always insightful
http://www.admedian.com/media_news/2008/07/30/sew-experts-whats-wrong-with-being-cuil/

Cynosure - talks about the obvious reasons the launch (and site) didn't work out of the box
http://cynosure.crystalking.com/?p=66

Mark Evans (we like Canadians) - on developing a solid go to market strategy
http://www.markevanstech.com/2008/07/30/first-impressions-tough-critics/

And, last, but not least, my take.

Cuil will be cool.  Think about it.  The site only has one way to go, up.  With all of the bad press, when the site makes it turn, the big ship will get noticed.  And, everyone LOVES an underdog.  I didn't read any blogs or articles which were cheering for Google.  Quite frankly, Google is smart to stay out of this conversation.  Do you really think of Google as search engine?  It's a behavioral targeting company, states Bill Flitter, CEO of Pheedo.

Now, a pop quiz.  Name five entrepreneurs who had big flops and came back to wow us all.

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David Libby's Bio


  • David Libby has been at the forefront of leveraging and integrating today’s communications technologies, traditional media and social and digital platforms. He was one of the early adopters of blogging and is a member of the Microsoft Online Services Social Media and Blogging Advisory Board. David has also led social media initiatives for clients on Facebook, MySpace, Twitter, Delicious, Typepad, Wordpress, among many other tools, and pro-bono campaigns for The San Francisco Bay Area Interactive Group and The Internet OldTimers List Foundation, a members only list of more than 500 advertisers, marketers and public relations professionals from leading global brands. For over 15 years, David has focused both on the strategic and hands-on aspects of the business, working with clients and the press. Previously, David has represented dozens of small to mid-size companies in various industries including gaming, CRM, VoIP, mobile, web analytics, email marketing, search, social media / web 2.0, among many others.

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